Doing SMS Marketing is one thing, but when it is done right, it has the potential to take your marketing to a whole new level. According to stats released by techjury, 3.8 billion people own smartphones in 2021. That simple stats gets better perspective when put side by side with the stat that SMS has a 98% open rate compared to email marketing, and 75% of clients want to receive offers via SMS.
So, if you are already doing SMS Marketing, here are 7 tips to help you do it right and maximize your results.
Get Permission & Make Opt-out Clear
You know how you feel when you wake up to see that you have been added to yet another group online without your consent? Exactly that. Don’t just add contacts to your BulkSMS list without initially getting their permission to receive promotional messages from you and also make it clear and easy for them to opt out of receiving these messages if they so desire. People are more likely to opt in to receiving SMS when they know they can opt out at any time they so desire.
Know Your Customer
Imagine sending a message marketing baby wipes for your store in Lagos to a 16 year old teenager who lives in Ibadan. You want to know your customer, where they are, what they need and other demographics so as to send the right message to the right person. You can use a CRM app to analyse purchase history and location-based demographics to make up your marketing research so that you are sending the right message to the right person.
Timing Matters
There’s such a thing as sending info that would have been received positively at the wrong time, making such info to be not important to your customer at that point and in other words, useless. SMS is all about immediacy as it takes people an average of three minutes to open messages. Clients’ responses to sales, promotions, and events promoted on SMS are mostly positive when they’re last-minute impulses. For example, if you have an event on Friday night, try sending your message out Friday afternoon. If you have a dinner promotion at your restaurant, send it at the end of the workday, not in the morning. Timing does matter.
Keep it Fun!
Yes, we know you want to sell, but you can’t keep shoving marketing SMS down the throats of your customers without spamming them. One of the best approaches to marketing is when you are being marketed to without even realising what is going on. Be fun, be creative, have personality. Let your customers look forward to receiving your messages for something other than just product marketing.
Write Clear Messages
What you get is 160 characters to get your message across to your customers, keep it short, simple and direct. Avoid using abbreviations, keep your message in plain English and make sure your messaging is clear and concise.
Use Call To Actions
What you want from your customers is for them to be engaged, value the texts you send, read them, interact with them, and act on them and adding CTAs helps you do exactly that. You can get them to “buy now” right there, or if the text needs more info, a “learn more” CTA does the trick.
Use the right BulkSMS Platform.
To do SMS Marketing, nothing beats having a platform dedicated ensuring the success of your campaign, and that’s where SMSclone comes in. Beyond offering you the best BulkSMS platform, we offer tools and resources to ensure you have a successful messaging campaign. and a 24-hour support team to help when you need it.
There you have it. Master these tips and you’ll begin to reap the rewards of SMS Marketing. Start here